Our Story

Dan & Zoe Lewis — The Team Behind The One Bait Behind 

The One Bait are husband-and-wife team Dan and Zoe Lewis, two passionate people who have come together to build something they truly believe in. Combining Dan’s passion, knowledge and experience with Zoe’s creativity, dedication and eye for detail, the pair work side by side to create a magnificent range of high-quality fishing baits designed for anglers who want to give themselves every possible edge on the bank.

From traditional favourites to innovative bait creations, One Bait is all about producing exceptional bait for all types of fishing, with quality, consistency and attention to detail at the heart of everything they do.

For Dan and Zoe, The One Bait is more than just a business — it’s a shared passion and a family journey. Working together as husband and wife, they bring different strengths to the table, supporting and pushing each other to continually improve and create products they can be genuinely proud of. Their goal is simple: to make great bait, serve great people and build a business that anglers can trust.

With Dan and Zoe at the heart of The One Bait, every product carries their commitment, passion and pride — because when you put your name behind something, you want it to be the very best it can be. The One Bait — made with passion, built together, and created for anglers.