The One Bait is founded by Dan and Zoe. Dan has spent years chasing competition-winning carp across the globe. But here's the thing, he wasn't just fishing, he was constantly experimenting. Testing bait combinations, tweaking recipes, obsessing over what makes carp tick.

That obsession paid off, big time.

After countless sessions and even more sleepless nights perfecting formulas, Dan and his wife (zoe) our other founder, realised they had something special. Something that could change the game for every carp angler out there.

So they did what any fishing-mad couple would do, they turned their kitchen into a bait laboratory.

Now, from our base in Tewkesbury, England, we handcraft every batch using only the finest ingredients. Just pure, fish-catching excellence that's been tested in the toughest waters around the world.

Because when you've found the perfect bait, why would you need anything else?

That's why we're called The One Bait.